The app includes a brand-new feature enabling users to create their own bespoke collections via ‘My List’ which debuts on Amazon Fire and will be rolled out onto other UKTV Play devices in the coming months.
Amazon Fire TV and Fire TV Stick join YouView, Virgin TV and BT TV in offering the on demand service, which is also available on iOS, Android and PC.
UKTV’s CEO Darren Childs said, “As UKTV Play passes its first birthday, this launch marks another exciting step in the growth of the service.
“UKTV continues to invest in its on demand services and in making brilliant, original programming, meaning our viewers can watch their favourite UKTV shows such as Dave Gorman Modern Life is Goodish and Taskmaster anytime, anywhere.
“UKTV is attracting more viewers than ever before and now Amazon Fire TV and Fire TV Stick users can also enjoy the extensive range of programming UKTV Play has to offer.”
“UKTV Play is another great addition to the Amazon Fire TV platform,” said Steve Rabuchin, Vice President, Amazon Appstore.
“With Fire TV, we’re building a world-class open ecosystem that delivers access to the best catch up and on demand TV services, and UKTV Play will enable our customers to enjoy even more high quality and original British programming than ever before.”